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Tips & Tricks for the Independent Insurance Agent

Email Signatures for the Independent Agent

by Mike Demko | Feb 18, 2016 | Marketing Tips For Insurance Agencies

Your email signature block is “valuable real estate” that has a bigger impact on your customers or prospects than you may think. Simple changes to your email signature block can help drive sales and referrals. Think of your email signature block as a marketing tool!

Improving Your Insurance Agency Website‘s Load Time

by Chris Paradiso | Feb 9, 2016 | Being Successful

Many insurance agency owners have put a lot of time into making their website a marketing powerhouse, as they should. Your website is the center of all of your digital marketing efforts, and Google knows it too, which is why it’s so difficult to get to the top of a list of search results. Improving your SEO will mean more new business for your insurance agency, but unfortunately, many insurance agencies don’t realize that their website’s load speed has a direct effect on your SEO. In simplest terms, if your website has a better (faster) load time, then it will show up higher in the search results, so let’s talk about a few ways you can accomplish a faster load time for your insurance agency’s website.

Maximizing Your Insurance Agency’s Full Potential

by Chris Paradiso | Feb 4, 2016 | Marketing Tips For Insurance Agencies

In today’s world, every single prospect and customer has the ultimate power to hurt or strengthen our insurance agency’s brand through social media. Any news online about your agency, whether it’s the good, the bad, or the ugly, can be seen by anyone in your social media following. Today, social media spreads like wildfire, all with one click of a button. Strong prospect/customer relationships translate to social media activity, which builds the kind of insurance agency reputation and brand loyalty that drives your retention rates up, along with your new business.

The Power of a SMILE

by Chris Paradiso | Jan 28, 2016 | Being Successful, Tips & Tricks

If you were to ask someone who knows me to describe who I am, undoubtedly one of the first things that they will say is that I am a continually happy, or a ‘smiley’ person who looks at the glass half full and never half empty. This is something that I always laugh about, as it has been mentioned many times throughout my life! Choosing to simply smile more often can have a positive impact on you and those around you.So we must ask, what exactly is behind that smile?

2016 Insurance Agency Marketing Checklist

by Chris Paradiso | Jan 14, 2016 | Marketing Tips For Insurance Agencies

I have goals for my insurance agency. I’m heading into year 10 of owning my own agency. Looking into this next year, I need to have more marketing-focused goals to keep up with direct writers who continue to raise their marketing budgets. I’m writing this article to share what is going into our strategy here in my agency. It also never hurts to take a look at the goals any business or business owner should have when it comes to the promotion and marketing of their agency.

Know Your Value Proposition

by Chris Paradiso | Dec 24, 2015 | Marketing Tips For Insurance Agencies

Every agency has to understand the concept of a “value proposition” in today’s world. Social media is overcrowded, traditional marketing is ever changing, and the the importance of personal branding simply can’t be measured, thanks to the internet. My question for you is this: have you defined your personal value proposition? My next question is, does your agency have one that every teammate understands, and do they have the ability to recite it? Before we move on let’s define it: