Tips & Tricks Archives - Page 3 of 18

Why Customer Testimonials Should be a Part of Every Insurance Agency’s Marketing Plan

by Mike Demko | Dec 10, 2015 | Marketing Tips For Insurance Agencies

Share This: by It’s no secret that customer testimonials WORK. Think about it like this: are there any other completely FREE marketing tools that will have the same impact on your insurance agency as testimonials? There really isn’t when you think about it. The...

Email Persuasion Done Right

by Chris Paradiso | Dec 8, 2015 | Marketing Tips For Insurance Agencies

Share This: by Email persuasion is about what you say (your agency’s message) and when you say it. Aspects such as the day of the week, frequency of communication, the proper visual content, consistency in tone, and the right amount of simplicity all factor into our...

Embracing Change within Your Agency

by Chris Paradiso | Dec 1, 2015 | Being Successful, Tips & Tricks

Share This: by Change is as inevitable as can be, and it is not something humans take lightly. In fact, most people fear change. Not only do most of us fear change, but we have a strong preference for how things have to be done, and we like to do things “the way...

Visual Content Marketing For Your Insurance Agency

by Chris Paradiso | Nov 20, 2015 | Digital Marketing, Marketing Tips For Insurance Agencies

Share This: by We live in an age of marketing where “traditional” marketing methods alone are not enough to leverage your agency’s brand. As I’ve mentioned before, marketing is going digital, and in fact, I believe that in 2015 and 2016 coming up, digital marketing...

Human-Centered Marketing

by Chris Paradiso | Nov 12, 2015 | Marketing Tips For Insurance Agencies

Share This: by As more and more insurance agencies start to believe that they should undergo a digital transformation, we will see more money pouring into digital technologies. The aim is to somehow get likeminded with our insurance buyers and keep our agency in...

The Social Sales Process

by Chris Paradiso | Nov 10, 2015 | Marketing Tips For Insurance Agencies, Social Media

Share This: by An integral part of the insurance sales process is getting to know your prospects and establishing relationships (yes, building trust), and it turns out that social media can help you accomplish this quickly and easily. “Social media allows salespeople...