Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Long gone are the days of relying only on cold calling to secure new business. Today’s strategy must focus on inbound marketing where prospects are drawn to you. A great tool to have in your marketing belt is email, and while many may argue email is ineffective when...read more
Hello everyone! We wanted to start off this week by apologizing for not pushing out an article last week, as we've been very busy recently here at Paradiso Presents. In fact, we are very excited to tell you what we've had our hands on lately, because we've got some...read more
When we think about getting our insurance agencies more visibility online, social media isn’t always the first thing that agents think about. Generally speaking, people go on social media to connect with others, or look for content that they enjoy. In essence, social...read more
If you’re looking to boost your agency’s traffic and leads, search engine marketing is essential. Consumers are turning to search engines to guide their insurance shopping process. According to the J.D. Power 2016 U.S. Insurance Shopping Study, 74 percent of consumers...read more
Does your insurance agency take the time to measure how effective your overall customer experience is? In a business of renewals, it is absolutely critical that we develop long-term, loyal clients over time. We focus less on providing “good service,” and more on...read more
From a Facebook boosted post to sending out the details of a policy by email, every interaction that your insurance agency has with your customers is an opportunity to bring value to them. Consider Apple’s brand, value, and identity for a moment - they are one of the...read more
LinkedIn, like any type of social network can seem fairly intuitive once you’ve completed your profile and begin interacting with other users. However, even if you have all of your entry fields filled out in great detail, it may not be enough to convey your personal...read more
If you’ve followed our recent marketing tips in the past, you know how important it is to make video part of your strategy. In fact, a study from Google found that “almost 50% of internet users look for videos related to a product or service before visiting a store.”...read more
When it comes to your insurance agency’s digital marketing, it all starts with your brand. Yes, your brand should be the heart of all of your insurance agency’s content, and your brand should be consistent across every platforms. Whether it’s through your website, by...read more