Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
We all must admit that our customers and our prospects are on social media. So my question to you is this: is it a good place to meet and communicate with prospects and/or clients? Let me give you five basic guidelines in helping you answer that question, and...read more
Data is extremely important to your Agency. Why? It’s simple; you can't improve what you and your agency aren’t measuring. Measurement is key! I can assure you that it doesn’t matter how big or small your agency is. You and your agency has data within your management...read more
By: Kelly Donahue-Piro President Agency Performance Partners Co-Founder Agency Appeal When you are working on the brand and the online presence for your agency, figuring out what a good insurance website should cost can often be confusing. There is a wide range of...read more
By: Kelly Donahue-Piro President: Agency Performance Partners Co-Founder: Agency Appeal There are some very simple and low cost ways to put up a website. Before determining what website company may be right for you there are a few questions that you can ask....read more
Consumers and prospects continue to be switching towards a hands-free digital world… yes, hands free. The world has gone digital and hands free. Almost all (if not all) mobile devices are being released with the latest and greatest AI (artificial intelligence)...read more
So You Think Brand Guides Are Expensive? By: Kelly Donahue-Piro President: Agency Performance Partners Co-Founder: Agency Appeal Have you considered creating a brand guide for your agency? But thought, “Well that should only be a couple hundred bucks...read more
Many people ask us for our digital marketing success secrets, and truth be told, we love sharing them! Are you looking to transform your agency from the ground up? Do you need ideas on how you can get traction in the digital world and online? And finally, are you...read more
15 to 20 years ago, if you wanted to promote your insurance agency to a large audience (local or national), you probably used print, billboards, or direct mail send outs. Mailing marketing material was simple. As an insurance agent, all you had to do was send out as...read more
If your agency is invested in marketing online there is no doubt that tracking your local competition has to be top of your mind. Your local keywords are the easiest to rank for and it drives in great friendly and local business to you back door. Many times...read more