Contact Person: Kelly Donahue-Piro or Eddy DeMelo

Social Media

“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.”

Geoffrey Zakarian


Independent insurance agencies all over the United States come to Agency Appeal when they know they need a freshly designed, well-defined brand in a crowded marketplace, but they feel overwhelmed and ill-equipped to tackle such an important and monumental task on their own.

Agency Appeal provides their clients with customized brand guides, specially curated to convey the unique personalities of each agency. Each agency has their own ideas about the feelings their brand should inspire in their customers, fans, and prospects, and AA makes sure that agencies are prepared to make long-lasting, good impressions on all fronts.

In addition to helping agencies define their brands, Agency Appeal assists agencies with displaying and implementing their brands with websites, marketing consulting, and marketing services. The creation of a custom, branded website, developed using SEO and usability best practices, is a core service the experts at AA offer–with NO monthly contract, and when they’re done developing it, the agency retains full ownership of the site.

Agency’s Appeal’s marketing services also assists agencies with brand implementation. A lot of agency owners know they need a consistent social media presence and regular blog postings, for example, but lack the know-how and/or the manpower to make it happen. The experts at AA help insurance agencies develop sustainable marketing strategies, and then take care of the content creation and execution that stays true to the agency’s branding.

Many agencies, including Paradiso Insurance, have trusted Agency Appeal to guide them through the branding process…is it your time?

Examples of Brand Guides: