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Pinterest: Is This the Right Tool For Your Agency?

Pinterest: Is This the Right Tool For Your Agency?

by Chris Paradiso | Oct 6, 2014 | Digital Marketing

Share This: by Whether you are an early adopter or a skeptic like many agents, when it comes to new marketing channels, social media’s ability to help insurance agencies reach a broader audience and to do it at a relatively low cost has put it at the center of today’s...

Your Agency’s Marketing Road Map

by Chris Paradiso | Sep 17, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Share This: by Traditionally, agencies have relied on referrals as a methodology for growth. With the advent of direct writers spending more than $6 billion dollars in advertising the modern agent needs to identify a strategy that focuses on service to deliver...
Self- Service for the Modern Consumer

Self- Service for the Modern Consumer

by Chris Paradiso | Sep 8, 2014 | Marketing Tips For Insurance Agencies

Share This: by More than 15 years ago, many companies forced consumers to perform certain tasks themselves. For example, about 15 years ago banks started charging customers for not excluding their own transfers, leading to some pretty angry customers. Today the world...
You Can’t Teach Creativity

You Can’t Teach Creativity

by Chris Paradiso | Aug 14, 2014 | Marketing Tips For Insurance Agencies

Share This: by The marketing arena for insurance is becoming increasingly creative. The issue I have is that this creativeness isn’t coming from independent insurance agents.It’s coming from the big insurance carriers like the gecko and Flo, just to name a few. On a...
Success in Social Media Starts with…

Success in Social Media Starts with…

by Chris Paradiso | Aug 12, 2014 | Digital Marketing, Social Media

Share This: by When you think of social media and the success that can be gained from it, one thing that we always need to keep in mind is to continuously keep learning. Social media is constantly changing because of Google’s fluidity, and that’s why we can never stop...
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