The Rise of Chatbots

The Rise of Chatbots

Share This: by Chatbots have been around for a while now, whether you’ve heard of them or not. What are chatbots exactly though? If we look at Google’s exact definition, it states that chatbots are “A computer or program designed to simulate conversation with human...
Community Based Marketing: Part 2

Community Based Marketing: Part 2

Share This: by Here at Paradiso Insurance, we believe in our local community here in the small town of Stafford Springs, CT. Not only that, but we also believe that, with the help of local independent insurance agencies everywhere, we can change the world, starting...
Community Based Marketing

Community Based Marketing

Share This: by What separates us from the big name insurance companies? Yes, I’m talking about the captive agencies of the world. Well, first and foremost, the gecko, Flo the insurance girl, and the other big name carriers can’t provide the same customer experience...
Geo-Targeting for your Agency’s Marketing

Geo-Targeting for your Agency’s Marketing

Share This: by Data is your agency’s  most valuable asset, and I can almost guarantee that they are being underutilized. Let’s talk about location data, geo-targeting, and geo filters (which are filters based on location that let mobile users add a location...