Measuring Emotion in the Customer Experience

Measuring Emotion in the Customer Experience

Share This: by Does your insurance agency take the time to measure how effective your overall customer experience is? In a business of renewals, it is absolutely critical that we develop long-term, loyal clients over time. We focus less on providing “good service,”...
Obtaining Powerful and Effective Reviews

Obtaining Powerful and Effective Reviews

Share This: by Reviews and testimonials are nothing new when it comes to marketing, and that goes for any space, not just the insurance industry. But let me ask you this, is your agency making the most of your strategy when it comes to capitalizing on obtaining...
Don’t Focus on Traffic, Trust Me

Don’t Focus on Traffic, Trust Me

Share This: by Let me ask you something… When you look at your insurance agency’s recent sales, what is the number one source of new business, time and time again? For most of us, the answer is simple, it’s all about word of mouth referrals. If that’s the case though,...
There’s Trust in a Review

There’s Trust in a Review

Share This: by Yes, Google has taken over the world of the internet. If you don’t believe it, just think, when someone needs a piece of information, people generally say “Just Google it.” With that being said, have you ever “Googled” your own name or your insurance...