ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

Figuring Out Content Marketing

by Chris Paradiso | Sep 19, 2014 | Marketing Tips For Insurance Agencies

As content marketing matures, the difference between the leaders and the followers in digital marketing will come down to those who have taken content marketing measurement seriously. When discussing content marketing, we need to remember that it always needs to be...

Your Agency’s Marketing Road Map

by Chris Paradiso | Sep 17, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Traditionally, agencies have relied on referrals as a methodology for growth. With the advent of direct writers spending more than $6 billion dollars in advertising the modern agent needs to identify a strategy that focuses on service to deliver referrals, marketing...

Self- Service for the Modern Consumer

by Chris Paradiso | Sep 8, 2014 | Marketing Tips For Insurance Agencies

More than 15 years ago, many companies forced consumers to perform certain tasks themselves. For example, about 15 years ago banks started charging customers for not excluding their own transfers, leading to some pretty angry customers. Today the world looks very,...

The Role of Emotions in Your Agency’s Leadership

by Chris Paradiso | Aug 25, 2014 | Being Successful, Vision

Have you made a list of the 5 leaders you most admire? If not, why not? They can be from business world, social media, politics, technology, the sciences any field really. Once you have narrowed down that list, then ask yourself- “why do I admire them?" The chances...

You Can’t Teach Creativity

by Chris Paradiso | Aug 14, 2014 | Marketing Tips For Insurance Agencies

The marketing arena for insurance is becoming increasingly creative. The issue I have is that this creativeness isn’t coming from independent insurance agents.It’s coming from the big insurance carriers like the gecko and Flo, just to name a few. On a daily basis our...

10 Tips to help CSR’s with Change

by Chris Paradiso | Jul 29, 2014 | Tips & Tricks

One of the attributes all CSR's need to have is being able to adapt. In this current economy and ever changing industry, everyone is moving around from one department to another. We’ve accepted that CSR's don’t stay in one role for life, and one of the challenges that...