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Tips & Tricks for the Independent Insurance Agent

3 Insurance Marketing Tips

3 Insurance Marketing Tips

by | Aug 25, 2015 |

The insurance business is highly competitive – Geico has a marketing budget in the billions and Flo and Progressive are spending in the hundreds of millions. I would say the average agency owner is spending in the thousands. We work in a highly competitive market. With insurance companies such as Travelers and The Hartford, individual insurance agents are trying to cut prices and win over (or win back) our customers. As an independent insurance agent, this means that you need to stay on top of your marketing game in a BIG way, by applying effective and innovative marketing techniques.

Visual Marketing Made Easy with PicMonkey

Visual Marketing Made Easy with PicMonkey

by | Aug 20, 2015 |

If you haven’t already heard, visual marketing is king! Of course text based content is important, but when you have great text paired with great visuals you have a recipe for success. Let us introduce you to the web based program we often use to do our visuals, as well as start you off with some great ideas.

Handling Online Reviews

Handling Online Reviews

by | Jul 30, 2015 |

We are living in the world of the Internet, whether you want to or not.  The level of control consumers have over insurance agencies and their brands is incredible. Studies show conclusively that consumers continue to rely heavily on review sites when deciding to buy...

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