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Must-Attend Social Media Conferences of 2015

Must-Attend Social Media Conferences of 2015

by Chris Paradiso | Sep 1, 2015 | Marketing Tips For Insurance Agencies, Social Media

Share This: by Let’s talk marketing, and how social media is changing the game. Marketing, by Oxford’s definition, is “the action or business of promoting and selling products or services, including market research and advertising.” Marketing is crucial for your...
3 Insurance Marketing Tips

3 Insurance Marketing Tips

by Chris Paradiso | Aug 25, 2015 | Marketing Tips For Insurance Agencies

Share This: by The insurance business is highly competitive – Geico has a marketing budget in the billions and Flo and Progressive are spending in the hundreds of millions.  I would say the average agency owner is spending in the thousands.  We work in a highly...
Video Marketing: A Powerful Tool For Your Agency

Video Marketing: A Powerful Tool For Your Agency

by Chris Paradiso | Jul 7, 2015 | Marketing Tips For Insurance Agencies

Share This: by Video?  Yes, video!  You’ve got to be kidding me, insurance agencies using video to market their agency?! YES!  An agent out of Dallas, Texas said to me this past January that I must be be nuts.  But, nope I’m not nuts at all! Let’s never...
What is YOUR Personal Brand?

What is YOUR Personal Brand?

by Chris Paradiso | May 26, 2015 | branding, content marketing, Marketing Tips For Insurance Agencies

Share This: by An essential part of networking today is to be “memorable” for the right reasons. OK, what does this mean?  It means recognizing and developing your personal brand. Without the creation of your personal brand, it will be very difficult to...
10 Ways Your Agency Should Watch It’s Tone

10 Ways Your Agency Should Watch It’s Tone

by Chris Paradiso | May 5, 2015 | branding, content marketing, insurance marketing, marketing strategy, Marketing Tips For Insurance Agencies

Share This: by Do you want to know what giants like Microsoft, LinkedIn, Geico, Allstate and Google all have in common when it comes to the world of branding? I bet you won’t guess because I myself was shocked to see that these giants all focused on their...
Why Your Mobile Presence Matters

Why Your Mobile Presence Matters

by Chris Paradiso | Apr 3, 2015 | insurance marketing, Marketing Tips For Insurance Agencies

Share This: by On April 21, Google will make a BIG change to its algorithm. The Google mobile algorithm update will be influencing the display of organic search results on mobile devices such as tablets and smartphones  This will not only be affecting insurance agency...
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