branding Archives - Paradiso Presents

Promoting Your Agency

by Chris Paradiso | Oct 11, 2018 | Being Successful, branding, Facebook, insurance marketing, Marketing Tips For Insurance Agencies, ROI, Tips & Tricks

Share This: by 15 to 20 years ago, if you wanted to promote your insurance agency to a large audience (local or national), you probably used print, billboards, or direct mail send outs. Mailing marketing material was simple. As an insurance agent, all you had to do...

Characteristics to Avoid in Your Agency’s Next Hire

by Chris Paradiso | Jun 11, 2018 | Blog, branding, customer service, independent insurance, small business

Share This: by As I travel around the country speaking, I ask, “what is your agency’s number one issue?”, and no matter where I am, I always receive the same answer- hiring. With the lack of people looking to set into the insurance world, the biggest...

The Strength of a Successful Insurance Agency Brand

by Chris Paradiso | Mar 1, 2016 | branding

Share This: by Nothing’s easy about selling an insurance product that people wish they didn’t even need. While it may seem like a difficult product to sell, I’m here to tell you that the secret to your insurance agency’s success lies in the strength of...

Crafting an Agency Style Guide

by Chris Paradiso | Jan 26, 2016 | branding

Share This: by In previous articles, I have discussed how customer service reps inside your agency, as well as those outside sales people, carry your insurance agency’s brand to its customers in a very direct manner. This one-on-one “brand transfer” carries a lot more...

Branding Your Insurance Agency Through Your Employees

by Chris Paradiso | Jan 12, 2016 | branding

Share This: by When you look at and study really successful businesses you invariably find the same three characteristics in everyone of them. (1) They have a clear and inspiring sense of purpose, passion, and direction, which everyone understands. This acts acts as...

Personal Branding in the Digital Age

by Chris Paradiso | Nov 5, 2015 | branding

Share This: by The idea of personal branding is relatively new in today’s complex marketing world. The first mention of the concept “personal branding” online was in 1997 when Tom Peters wrote an article for Fast Company titled The Brand Called You....