Blog Archives - Paradiso Presents

Beware of the Shiny Object Syndrome

by Shane Eastman | Oct 21, 2019 | Blog, independent insurance

Share This: by As a industry we find ourselves in what I think is a unique situation, by and large our industry is filled with an older demographic either physically, or mentally, and what I mean by that is we have been slow to embrace new marketing trends as the are...

Characteristics to Avoid in Your Agency’s Next Hire

by Chris Paradiso | Jun 11, 2018 | Blog, branding, customer service, independent insurance, small business

Share This: by As I travel around the country speaking, I ask, “what is your agency’s number one issue?”, and no matter where I am, I always receive the same answer- hiring. With the lack of people looking to set into the insurance world, the biggest...

Has blogging got you down? Turn blogging into a business opportunity!

by Kelly Donahue-Piro | Mar 5, 2015 | agency performance partners, Being Successful, Blog, marketing strategy, Marketing Tips For Insurance Agencies, ROI, SEO, Tips & Tricks

Share This: by Have you ever had that feeling? Ugg, it’s time to write another blog. I’m sick of writing about spring floods and ice dams. So what do you do? You avoid it like the plague. Maybe you think “But I’m not a great writer” or “How does this exactly help me...

Is Your Agency Checklist Marketing?

by Kelly Donahue-Piro | Feb 5, 2015 | agency performance partners, Being Successful, Blog, branding, Digital Marketing, Facebook, independent insurance, insurance marketing, Linkedin, marketing, marketing strategy, Marketing Tips For Insurance Agencies, SEO, small business, Social Media, Tips & Tricks, Twitter, YouTube

Share This: by I love it! Your agency is marketing! You are doing more than most! Now is the time to get really serious about your strategy. Too often I find agencies are doing what I call checklist marketing. Check! I posted on Facebook today. Check! I posted a...

Blogging- Is It Still Important?

by Chris Paradiso | Feb 2, 2015 | Blog, Marketing Tips For Insurance Agencies, SEO, small business, Tips & Tricks

Share This: by There is still some debate out there in the business world as to whether blogging is still relevant in today’s social media marketing environment. It is a very good question, and I get asked it on a weekly basis. Here is my approach in answering that...

Social Media IS on Your Side: 3 Common Misconceptions

by Julia Czelazewicz | Jan 30, 2015 | Being Successful, Blog, Digital Marketing, marketing, Marketing Tips For Insurance Agencies, SEO, small business, Social Media

Share This: by 1. Social media and the digital world is not “real” and cannot be not genuine. Interactions in the digital world may not hold the same quality as person to person communication; however, this does not mean these interactions mean nothing. They can...