Your 2015 Marketing Strategy

Your 2015 Marketing Strategy

by | Dec 26, 2014 | Being Successful, Blog, Brand Camp, Digital Marketing, Facebook, Google, Linkedin, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks, Twitter, Vine, YouTube

Share This: by As we work to build the marketing strategy for Paradiso Insurance there are three components we always focus on: Interest Generation Marketing to prospects during the sales process Marketing to the current clients   Many agencies only focus on interest...
Story Telli​ng within your Agency’s Content

Story Telli​ng within your Agency’s Content

by | Nov 12, 2014 | Blog

Share This: by Let’s talk about storytelling within your agency’s content. Despite all the hype of big data and the necessary importance of creating content, the role of storytelling helps prospects and clients put themselves in the shoes of the people within...

The Independent Agency Ten Commandments

by | Jun 24, 2014 | Blog

Share This: by Pretty much every agency owner, including myself, believes that we provide great customer service, but the fact is we don’t. If we did, we wouldn’t be human. With that in mind, my agency is focused not solely on customer service but rather...

Do You Have a Client-Experience System in Place?

by | Jun 20, 2014 | Blog

Share This: by In recent years, agencies have been focused on process and procedures that drive efficiency. We have contracted with management systems, rating software, paperless systems and automated email marketing tools. Most of our investments have been focused on...