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As we work to build the marketing strategy for Paradiso Insurance there are three components we always focus on:

  1. Interest Generation
  2. Marketing to prospects during the sales process
  3. Marketing to the current clients


Many agencies only focus on interest generation, however with the help of Agency Performance Partners we have started strategies on all three fronts. Here is the planning guide they have shared with us:


Interest Generation
Sales Process
What tools will you need to achieve this?