small business Archives - Paradiso Presents

What Needs to Change in the Independent Insurance Industry

by Chris Paradiso | Jun 18, 2018 | independent insurance, small business, Tips & Tricks

Share This: by As I travel home from keynoting the Hawksoft Conference, I reflect on the conversations I have had during the past three days. There are so many amazing people and insurance agents who are looking to change, adopt new technologies, and add processes to...

Characteristics to Avoid in Your Agency’s Next Hire

by Chris Paradiso | Jun 11, 2018 | Blog, branding, customer service, independent insurance, small business

Share This: by As I travel around the country speaking, I ask, “what is your agency’s number one issue?”, and no matter where I am, I always receive the same answer- hiring. With the lack of people looking to set into the insurance world, the biggest...

Facebook for Small Businesses – Beginning Your Social Media Presence

by Chris Paradiso | Feb 26, 2015 | Being Successful, branding, content marketing, Digital Marketing, Facebook, independent insurance, insurance marketing, marketing, Marketing Tips For Insurance Agencies, small business, Social Media, Tips & Tricks

Share This: by Do you want to use social media as part of your marketing strategy, but are unsure of where to start? Facebook is the perfect place to introduce your social media marketing strategy. Facebook was launched in 2004 and has over 1 billion monthly active...

Google, Amazon, and Walmart Can Bring It. We Aren’t Worried!

by Kelly Donahue-Piro | Feb 19, 2015 | agency performance partners, Being Successful, independent insurance, marketing, marketing strategy, Marketing Tips For Insurance Agencies, ROI, small business

Share This: by Every day in my inbox comes another article about Google entering the insurance space. Guys, we knew this was coming. Why is everyone running scared? When you saw and heard this was coming didn’t you plan accordingly? As I read these articles I get...

Is Your Agency Checklist Marketing?

by Kelly Donahue-Piro | Feb 5, 2015 | agency performance partners, Being Successful, Blog, branding, Digital Marketing, Facebook, independent insurance, insurance marketing, Linkedin, marketing, marketing strategy, Marketing Tips For Insurance Agencies, SEO, small business, Social Media, Tips & Tricks, Twitter, YouTube

Share This: by I love it! Your agency is marketing! You are doing more than most! Now is the time to get really serious about your strategy. Too often I find agencies are doing what I call checklist marketing. Check! I posted on Facebook today. Check! I posted a...

Blogging- Is It Still Important?

by Chris Paradiso | Feb 2, 2015 | Blog, Marketing Tips For Insurance Agencies, SEO, small business, Tips & Tricks

Share This: by There is still some debate out there in the business world as to whether blogging is still relevant in today’s social media marketing environment. It is a very good question, and I get asked it on a weekly basis. Here is my approach in answering that...