marketing Archives - Paradiso Presents

Your Agency’s Numbers- Why You Need to Hold Yourself Responsible

by Chris Paradiso | Jul 11, 2018 | content marketing, Digital Marketing, Facebook, insurance marketing, marketing, marketing strategy, pinterest

Share This: by Well, it’s halfway through the 2018 year, and million dollar question is where do your insurance agency’s numbers stand? If you don’t know, that’s a big problem, but this article can help you get a bit organized. If you do know,...

A Closer Look at Google Analytics

by Chris Paradiso | May 12, 2016 | Digital Marketing, Google, independent insurance, insurance marketing, marketing, marketing strategy

Share This: by “Celebrate what you accomplish, but raise the bar every time you succeed.” – Mia Hamm I don’t care who you are, where you come from, whether you’re an individual or an agency, or whether you’re in or outside of the insurance space… No one,...

Personalized Marketing Driven by Data

by Chris Paradiso | Jul 16, 2015 | Digital Marketing, marketing

Share This: by Today’s prospects and customers are in the driver’s seat and boy, are they! In the insurance world it is definitely a buyer’s market out there and this is because buyers are more informed than ever before. Today, prior to making an insurance purchase,...

LinkedIn For The Independent Agent

by Chris Paradiso | May 29, 2015 | Linkedin, marketing

Share This: by LinkedIn is the most powerful B2B marketing tool of the 21st century. There are three main reasons. First, because its media, second, because of its partnerships and third, because of its users. I’ve been involved in the online marketing game...

What Makes a Great Marketer?

by Chris Paradiso | Apr 23, 2015 | content marketing, marketing

Share This: by Do you know what a good marketer is? How about a great marketer? The major difference is measured in RESULTS. Then the only difference between a bad marketer and a great one is RESULTS. So let me ask you this question, is your agency great at...

SEO as Part of Your Insurance Agency Marketing Strategy

by Chris Paradiso | Mar 31, 2015 | Being Successful, insurance marketing, marketing, marketing strategy, Marketing Tips For Insurance Agencies, Tips & Tricks

Share This: by Did you ever wonder about making your insurance website more appealing to the three core search engines (Google, Bing and Yahoo?). First I would say forget about Bing and Yahoo. Why? The stats don’t lie – 79% of people use Google. In my opinion,...