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Self- Service for the Modern Consumer

Self- Service for the Modern Consumer

by Chris Paradiso | Sep 8, 2014 | Marketing Tips For Insurance Agencies

Share This: by More than 15 years ago, many companies forced consumers to perform certain tasks themselves. For example, about 15 years ago banks started charging customers for not excluding their own transfers, leading to some pretty angry customers. Today the world...
You Can’t Teach Creativity

You Can’t Teach Creativity

by Chris Paradiso | Aug 14, 2014 | Marketing Tips For Insurance Agencies

Share This: by The marketing arena for insurance is becoming increasingly creative. The issue I have is that this creativeness isn’t coming from independent insurance agents.It’s coming from the big insurance carriers like the gecko and Flo, just to name a few. On a...

Agents- Are You Ready For Wal-Mart?

by Chris Paradiso | Jun 2, 2014 | Marketing Tips For Insurance Agencies

Share This: by As an independent insurance agent for the past ten years, I have witnessed a trend of stagnant agency growth.  My friend put it best- ‘being stagnant is just like going backwards.’ It’s important that agencies get out of this funk because if not,...
Helpful Tips for Your Agency’s Digital Marketing Campaign

Helpful Tips for Your Agency’s Digital Marketing Campaign

by Christopher Paradiso | Mar 6, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Share This: by Let’s take a few minutes to talk about digital marketing within your agency. My first question is this: does your agency have the ability to digitally market to your clients or prospects? If not, your agency needs to look at getting the right...
The Importance of Social Media and Your Agency

The Importance of Social Media and Your Agency

by Christopher Paradiso | Feb 24, 2014 | Marketing Tips For Insurance Agencies, Social Media

Share This: by Over the course of the past three weeks and several conferences, I have heard that many agents are focusing on only one or two social media sites.  Furthermore, I have also heard that Facebook is only for communication among family members who live far...
Quality Over Quantity

Quality Over Quantity

by Christopher Paradiso | Feb 10, 2014 | Blog, Digital Marketing, Marketing Tips For Insurance Agencies, Social Media

Share This: by Your agency is not going to successfully prove to your target audience that you know what you’re talking about by having 3,000 Twitter followers or 2,500 Facebook ‘likes’. The only thing that this proves is that you know how to get 3,000 people to...
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