If you’re anything like me, you are always looking for ways to help your insurance agency prosper and grow. Although, many insurance agencies lack a voice on a multitude of social networks. Plus, with a vast amount of different answers out there it can be hard to pinpoint what works and what doesn’t; sometimes it can also be challenging to figure out what networks may work for a particular marketing strategy. Therefore, it’s understandable that some people think that integrating social media into their business can be intimidating.
However, there’s nothing better than tapping into the power of experts who have already tasked the trials and errors of the digital marketing world. In fact, podcasts are a great way to obtain resourceful information about a new step into social media for business.
Moreover, many podcasts are readily available to be streamed through mobile apps such as, iTunes, Google Play, Spotify, and SoundCloud. This makes a vast majority of these podcasts easy to integrate into the morning commute or when you’re on the go. In fact, starting each day by listening to a well-informed podcast will not only make you more productive in the workforce, but will also help you think outside of the box. So, how can you enable a little more creativity into your marketing strategies?
Here are some of our favorite podcasts:
Streamed from Canada, InsidePR is a weekly podcast that discusses public relations alongside social media. Hosts Gini Dietrich, Joseph Thornley, and Martin Waxman put a unique spin on incorporating media that is old and new. Overall, the podcasts are centered around discussing current events, consumer immersion, and social media trends. A few good topics to absorb in their series are the influence Snapchat has on other networks and the rise of AI (artificial intelligence) in today’s society.
The GaryVee Audio Experience is a combination of responses to live Tweets and discussions about entrepreneurship, social media, and business practices. Gary’s genuine passion and encouragement of embracing oneself in the digital world challenges those who dismiss non-traditional strategies. Additionally, he embraces the disruption newer technology creates. His podcasts are definitely worth a listen, especially if your agency is looking for a little motivation to embrace newer technology or techniques.
FiR PodCast Network houses a variety of business related podcasts and their series Talking Social Business, is a great resource for any insurance agency getting their feet wet in the social media world. Hosted by Krishna De, she discusses copyright law, online PR, different platforms like Periscope and Pinterest, and social media in news outlets. Additionally, Krishna makes it easy for listeners of all backgrounds to follow along with thorough insightful clips and talks. She also takes into account of how current well known businesses are using social media tools in their marketing strategies.
Marketing Over Coffee is a great resource that talks about new technology in the marketing world. Of course, social media is in the mix of these podcasts, but Marketing Over Coffee brings marketing practices to a whole new level with the direct connections to augmented reality, web design, artificial intelligence, digital trends, and innovators. This is a great series to subscribe to if your agency is looking to push the boundaries on your brand.
Social Business Engine houses a variety of podcast series that stream about PR, marketing, business strategies, sales, and growth using the power of social media. The podcasts also provide information about different tools and networks for professionals, as well as, stream interviews with different agencies on what marketing plans worked for their business. These podcasts would be a great listen for any agency looking to recreate their marketing strategies.
If your insurance agency is looking for the boost it needs why not subscribe to these podcasts? Not only will they promote growth in your marketing team, but will also provide a solid foundation of information that can be accessible any time. In order to create better content, you need to keep your team current and educated. The more you engage in a new way of thinking, the easier it will be to find a new solution to a problem.