I have some news for you; you would love to leverage push notifications to enhance your insurance agency’s marketing… if you knew what they were.
Long story short, push notifications give you the ability to “push” a message from your insurance agency to your clients’ smartphones right through your mobile app. The great news is that it doesn’t stop there; the open rate of push notifications are 100%. Yes, 100%, unlike your email strategy which is about 9-10%. I’m not short changing email marketing in any way, and in fact, I actually strongly believe that every insurance agency needs an email marketing strategy in place. What I’m saying is that you and your insurance agency can have a captive audience by having an app that has the ability to send push notifications. They’re an effective way to instantly reach your customers and/or prospects in a world full of fast-paced distractions. You want your customers’ attention, and so much of their attention is given to a device that they spend a large chunk of their daily lives using. Could it have been scripted any better for your insurance agency?
If you’re still not sold on an app, well, my first question is do you have a smartphone? If the answer is yes, my next question is do you have apps on your smartphone? If again the answer is yes, then my last question is how often do you use your apps? I bet the answer is not only everyday, but most likely every hour.
Now it’s time for push notifications to make their mark onto the web via desktop users, because the computer access to the web is still relevant in 2016.
Despite mobile’s growth and recent dominance of the world, people still use the web on their computers (I know, shocking right?). Many articles today talk about mobile growth and how it’s gone through the roof, but time spent on computers has grown quite a bit since 2011. And the statistics don’t include mobile web, which is commonly underestimated when compared to mobile apps. According to comScore, “U.S. mobile browser audiences are 2x larger than app audiences across the top 50 mobile web properties, and have grown 1.2x faster over the past 3 years.” Let’s put it in simpler terms: the web isn’t dead yet for computer users.
Web Push Bolsters your Outreach
Most web messaging in the past was relegated to email, or in-browser messaging, and social media. With the ridiculous amount of emails that prospects and customers receive every day, reaching them in this channel has become increasingly harder (but I’m not saying emails and email marketing aren’t still very effective, because they are). When it comes to in-browser messages, you have to rely on customers actually visiting your site to communicate with them. For the social arena, breaking through the million streams of clutter is always an issue.
Web push can help your agency overcome these issues by allowing you to reach your customers without them being actively engaged with your agency’s website, although at first they will have to opt in. A great thing about web push is that you don’t have to have a mobile app (which the majority of insurance agencies don’t have, but I would highly recommend they do) to use this new channel. You can leverage web push notifications on mobile web browsers along with desktop web browsers, so you won’t miss out on either device. When used well, web push notifications can make your omnichannel marketing campaigns much more powerful and agile.
Want to learn the basics of web push notifications and how you can benefit from this powerful new channel? If so, this is a great link to learn more about this marketing topic, and if you need advice for seeking professional help, feel free to reach out to me. I hope you take the time to learn more ways to have a blended marketing strategy, because success will only come from a balanced attack. Happy Marketing everyone!