Hold that tweet! Is your content optimized for your social networks? A text driven status can be effective, however, more users are likely to respond to content that contains a visual element, like an image or a video. You’re also able to reach a larger demographic with visuals.
Show the real deal.
Don’t just create content to create content. Users are more likely to engage with something that comes across as genuine and helpful. Show your clients how something works in a video or give them tips on buying life insurance. For example, our insurance agency uses video to show how our mobile app works and ways it can help someone after an accident.
Don’t always rely on stock photography.This doesn’t mean to use the first image you find on Google (that’s stealing). Plus, stock content can be great for visuals you might not be able to get in real life, like using a picture of a burning building to advertise commercial insurance. However, use these images sparingly. It’s important to have branded content, but it’s also more important to convey a message that’s unique to your brand. Users will respond more to something you took time to capture and share with the world, rather than a generic picture of a happy family you found on a stock photo website.
In fact, our insurance agency has noticed a big increase in engagement (particularly on Facebook and Instagram) with content that was captured in our local community and office. Users like to see genuine content that highlights what’s going on in the world, and if they can relate to what’s happening in your world, then congratulations – you’ve gained more followers.
You also don’t need a high-end camera to do this, either. With the advent of smartphones becoming advanced and an endless supply of free photo and video editing software out there, you really don’t need to break the bank to make amazing content. Users want to see your story, so don’t be afraid to share it.
Besides being genuine, being consistent with your content is the number one thing your team can do to optimize it. Stick to a similar mood, color palette, and font for each visual you post, this way users can recognize your brand right away.
We share a lot of content that has to do with patriotism, positivity, classic cars, and charitable acts we’re involved in because it’s a huge part of our brand and a huge part of our client’s interests. When users know what your insurance agency is about, they’ll know what type of content they’ll see in the future.
Understand your network.
Your insurance agency may have created wonderful content that is aimed to engage, however, if you’re not posting at optimal times or using the correct verbiage (relevant hashtags) users may not see your content.
It’s also important to optimize the size of visuals for your networks too. If it’s too big or small, a network like Instagram will try to resize the image for you which can cause pixelation.
We typically make our visuals at 880px by 440px, with the exception of Instagram which works best with visuals at 1080px by 1080px. If you have a blog, the optimal sizing depends on the website you’re hosting it on. To learn more about what size optimization will work for your agency, HubSpot provides a great article about it.
So, now that you know a bit more about how to turn your content from great into amazing, go start creating and keep on posting!