digital marketing Archives - Page 11 of 14

Thought Leadership vs. Content Marketing

by Chris Paradiso | Sep 1, 2016 | Uncategorized

Share This: by If you keep up with marketing trends, then you have probably already noticed that the terms “content marketing” and “thought leadership” have become increasingly popular in the past couple of years. However, many people accept these concepts without...

The Basics of a Brand

by Chris Paradiso | Aug 25, 2016 | Uncategorized

Share This: by Building your brand is one of the most important projects an insurance agency can undertake. Whether you’re a small captive agency or a large independent agency. Paradiso Insurance started in June 2006 with just me, with no email, no website, no...

The Future of Your Agency: Digital Marketing Trends

by Chris Paradiso | Aug 11, 2016 | Uncategorized

Share This: by When we talk about digital marketing in general, it’s important to note that everything in the digital world moves at an incredibly rapid pace. Consumer demand is rising online, and at an equally fast pace. While digital marketing is one of my agency’s...

Landing Page Optimization Tips for Insurance Agencies

by Chris Paradiso | Jul 28, 2016 | Uncategorized

Share This: by Yes, I’ve said it before and I’ll happily say it again: your insurance agency’s website is the one place where all of your digital marketing efforts should come together. It is the powerhouse of your online presence, a collaborative expression of your...

A Big Change in the Domain Name Game

by Chris Paradiso | Jun 23, 2016 | Uncategorized

Share This: by Yes, just this week, we saw a new extension released, and it’s tailored specifically to us as insurance agents. This new TLD (Top Level Domain) is “.insurance,” which I’m sure is going to be a great tool for us moving forward. What does a TLD mean...