Insurance Marketing Archives - Page 14 of 30

Capitalizing on Being a Local, Independent Agent

by Chris Paradiso | May 5, 2016 | Uncategorized

Share This: by As we all know, the big name captive Insurance companies such as Geico, Progressive, and more are still competing with us Independent Agents. In a world where we can get left in the dust so quickly, we have to make the most of marketing ourselves as...

The Power of Response in Social Media

by Chris Paradiso | Apr 28, 2016 | Uncategorized

Share This: by I can’t stress enough how important it is to engage on social media for your insurance agency’s digital marketing strategy. There are many avenues that you can post to via social media, including Facebook, Twitter, and Pinterest just to name a few....

Your Agency’s Digital Marketing Musts

by Chris Paradiso | Apr 21, 2016 | Uncategorized

Share This: by When I speak to another Independent Agent about my agency’s marketing efforts, the first thing I will tell them is that in 2016 and moving forward, digital marketing should now be considered a traditional form of marketing. Normally when you hear...

The Power of GIFs in Digital Marketing, by Mike Demko of MyInsuranceVideos

by Mike Demko of MyInsuranceVideos | Apr 7, 2016 | Uncategorized

Share This: by How many times a day do you think your clients receive emails? Using animated GIFs can help you to stand out in their overflowing inboxes and “break the silence” of the typical email environment. In fact, using animated GIFs has proven to increase call...

The Power Behind Video Marketing

by Chris Paradiso | Apr 5, 2016 | Uncategorized

Share This: by Insurance agencies that want their prospects to stick around longer on their website have an easy tool for making that happen – video. It turns out, giving website visitors text to read or photos (great visuals) to look at simply isn’t enough to keep...