ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

Email Persuasion Done Right

Email Persuasion Done Right

by | Dec 8, 2015 |

Aspects such as the day of the week, frequency of communication, the proper visual content, consistency in tone, and the right amount of simplicity all factor into our ability to persuade via written correspondence. A written correspondence is not usually the most effective way we insurance agents like to sell, because our mouth usually has a much better closing ratio.

Embracing Change within Your Agency

Embracing Change within Your Agency

by | Dec 1, 2015 | ,

Change is as inevitable as can be, and it is not something humans take lightly. In fact, most people fear change. Not only do most of us fear change, but we have a strong preference for how things have to be done, and we like to do things “the way they’ve always been done”. The longer things stay the same, the more likely we are to avoid change. Our human nature tells us that, if it ain’t broke, don’t fix it. Within many insurance agencies, habits have been formed it’s notoriously very difficult to break the cycle. With that being said, one of the keys to success in life and in business is the ability to be agile, adaptable, and open to new ideas and new ways of operating your agency. Here are a few tips on how to manage organizational change within your insurance agency.

Visual Content Marketing For Your Insurance Agency

Visual Content Marketing For Your Insurance Agency

by | Nov 20, 2015 | ,

We live in an age of marketing where “traditional” marketing methods alone are not enough to leverage your agency’s brand. As I’ve mentioned before, marketing is going digital, and in fact, I believe that in 2015 and 2016 coming up, digital marketing should be considered the next era of traditional marketing. Mastering the digital marketplace should be one of your top priorities when it comes to crafting your perfect marketing strategy, and I’m here to inform you that if your content isn’t visually appealing, you’re missing out.

Human-Centered Marketing

Human-Centered Marketing

by | Nov 12, 2015 |

As more and more insurance agencies start to believe that they should undergo a digital transformation, we will see more money pouring into digital technologies. The aim is to somehow get likeminded with our insurance buyers and keep our agency in front of our clients. More and more insurance agencies are at risk of becoming automated, and the more you automate, the less humanized your customer experience becomes. The key is achieving the right balance.

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