ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

The Power of Integrated Marketing Automation

by Kelsey Frerichs | Oct 1, 2015 | Digital Marketing, Marketing Tips For Insurance Agencies

Hubspot defines marketing automation as “software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.” Basically, it helps you create and maintain meaningful communication with your clients and prospects on a deep level without a ton of time and effort on your part.

Why NOT having Birthday & Holiday “touches” in your Marketing Plan is a Big Mistake

by Mike Demko | Sep 17, 2015 | Marketing Tips For Insurance Agencies

A special guest post from Mike Demko, Founder of My Insurance Videos.

4 Tips for Getting Reviews

by Chris Paradiso | Sep 15, 2015 | Tips & Tricks

Good reviews have always been crucial for your agency, not only for your online image but also for SEO (search engine optimization). But now in the digital age, they are more important than ever. When prospects, clients, and customers search for independent insurance agents, they’re likely to scan the results of that search and find the reviews that people have written about you and your agency.

12 Steps to Getting Your Emails Opened

by Chris Paradiso | Sep 10, 2015 | Marketing Tips For Insurance Agencies

Your audience, whether it’s a client or a prospect of your agency, will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients or else they will never move on to read or even open your agency’s email.

Mobile Myths in the Insurance World

by Chris Paradiso | Sep 8, 2015 | Marketing Tips For Insurance Agencies

More people are using their mobile phones, tablets, and other gadgets to request insurance quotes and purchase auto or homeowners insurance, contrary to our industry’s belief, and that’s a fact.

Self Promotion – Is it Really Appropriate?

by Chris Paradiso | Sep 3, 2015 | Being Successful, Tips & Tricks

The short answer is yes, and with some fine tuning, your self promotion can be both appropriate and successful. Self promotion that makes you seem egotistical, arrogant, or overly cocky can damage your reputation. There is a difference between cockiness and confidence though, and for successful self promotion, you have to be confident in your work, while remaining humble. Let’s talk about getting your name in front of prospects without damaging your reputation.