Ã Define your agency
If someone were looking through your window at your agency, what would they say?
SOCIAL MARKETING VS. DIGITAL MARKETING
Ã SOCIAL MARKETING– our philosophy has always been that Social marketing isn’t just about social media; it is about marketing yourself, your company, the vision and the company as a whole. How to market yourself and that vision with the use of social media.
Show ways to portray your vision through Social Media.
The TOOLS To Social Marketing
Ã BLOGGING-is a type of website or part of a website supposed to be updated with new content from time to time
Starting a word press blog
How to blog properly for your insurance agency
Key Words to optimize your agency
How to complete a blog soup to nuts
USING PRODUCER ONLINE- to blog Good Rich content
Info on anything insurance related
How to set it up
Personal vs. Business- Why you should have both for yourself and your agency
Newest additions to Facebook
How Facebook can be your businesses/your BEST marketing tool
Keeping people up-to-date with daily activities, community service, charity work
Pros to utilizing this tool
How to set it up
Google+ and your agency reviews
How to set it up
How does it work
How it can be utilized for business marketing
How to upload a video
How to properly Search Engine optimize the video
Categories for the videos
Summary of video
Sending internal videos to the staff
Video Marketing tips to business owners
How to make a video
How to promote Animoto videos
How to add music
Animoto video to YouTube
You have the video…now where to place it?
Co-Branding video- you WANT your potential client/partner to utilize the video also.
Talk about email newsletter
What to blast
How to blast
Back linking- are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node
Videos through email blasts
Why having a SEO optimized website is essential!
Giving back to clients “Partners Page”
The Value added that comes along with the partner’s page.
Video for Claims customers
How websites are affected by PANDA
Ã GOOGLE ANALYTICS
Measuring the results/progress/problems/keywords of Google.
PR WEB- Press Releases- is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.
Ã Penguin Updates
What is it?
What to expect
How to combat the changes
Stumble Upon is a discovery engine (a form of web search engine) that finds and recommends web content to its users.
No Time? Hoot suite can help
Ã ENRICHING THE COMMUNITY
What every agency can do to combat direct writers while setting your agency apart from the other independent agencies within your area.
Community Service Award
Local Business discounts
YouTube page for MyStaffordSprings
LIVE With Kate & Kurt
History Segment with Mr. Dutton
Offering social media classes
Social media classes for business owners
Reviews are searchable by search engines such as Google and naturally the most recent ones will appear first in searches. Make sure your customers are giving you reviews.
- Search engine rankings
- Understanding that the Internet marketing is changing.
Bing no longer takes reviews but rather collects them from other outside sources and search engines.
Words within the reviews matter, just as we spoke of Google reads words.
Having direct links to reviews on website is crucial