ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

Visual Content Marketing For Your Insurance Agency

by Chris Paradiso | Nov 20, 2015 | Digital Marketing, Marketing Tips For Insurance Agencies

We live in an age of marketing where “traditional” marketing methods alone are not enough to leverage your agency’s brand. As I’ve mentioned before, marketing is going digital, and in fact, I believe that in 2015 and 2016 coming up, digital marketing should be considered the next era of traditional marketing. Mastering the digital marketplace should be one of your top priorities when it comes to crafting your perfect marketing strategy, and I’m here to inform you that if your content isn’t visually appealing, you’re missing out.

Staying Relevant through Digital Marketing

by Chris Paradiso | Nov 17, 2015 | Digital Marketing

How do you know which insurance brands will become obsolete come 2025? Take a look at some of today’s most common insurance brands.Some are all too rationally focused, and have mediocre commercials that revolve entirely around insurance. I personally feel some of these brands will expire a lot sooner than 2025. As more consumers begin to realize they can opt out of advertisements online, insurance brands will surely see that their information is not getting through.

Is Google+ a Part of Your Agency’s Marketing Strategy?

by Chris Paradiso | Oct 22, 2015 | Digital Marketing, Google

There’s a good chance Google+ may not be a part of your digital marketing strategy, but it really should be. For those of you who aren’t already on Google+, this platform is your one-stop solution to visual, factual, entertaining, and information driven content, and it even allows you to build circles and communities, or connect with your friends, customers, and clients, and we use it every day here at Paradiso Insurance.

Pinterest in Today’s Digital Marketing World

by Chris Paradiso | Oct 20, 2015 | content marketing, Digital Marketing

The world of marketing is changing every day, and it’s important to know that Pinterest is a powerful tool. Numbers don’t lie, and I’m here to tell you that visual content gets 94% more engagement than content that is just text. Pinterest is literally a search engine derived solely of visuals and graphics. With that level of engagement through visuals, this is the perfect platform to help leverage your agency’s brand, just like we have here at Paradiso Insurance.