As Paradiso Presents continues to hit the road, meeting with insurance agencies from coast to coast, we here the same, common question: How do you increase your Facebook engagement?
Facebook has gotten much more strict about personal vs. business pages. In the beginning, it wasn’t difficult to get away with having a business page registered as a personal page. The benefits? YOU could ask Facebook users to be your friend. With the business page, people have to come to you and like your page. Sounds easy right?
Well, as many of us know, it’s not that simple…at all. So what do you do if you have a business page, and single digit likes?
One way is the new feature rolling out on Facebook called shared albums. What this will now do is allow friends to contribute to the album with pictures. The downside is this is currently only rolling out to personal pages. With the success of this future option, I am sure we are going to see this roll out on fan and business pages shortly.
What does this tell us? That including contributors to your album will incorporate more engagement through a large audience all from the contributors you add and allow. From a community aspect, this is just one way to enter timelines of many more, while leaving an impression on your audience.
Some agencies simply do not have the brand and identity (or size of community) to utilize personal pages of their management and/or owners. However, if you are one of those rare few who can, This is an opportunity to share some of your latest community work on a more personal level, while incorporating your agency or business.
The end result is this: Facebook understands that when other users are included or tagged within posts, links or shared content, statistically it does better. It does better because Facebook and social media is ALL about growing relationships. We are hoping that this type of feature rolls out soon for those utilizing business pages looking for an edge!
Remember, social media is a marathon, not a sprint. Baby steps and consistency are the first step to success. Build relationships, build trust, build rapport!