by Christopher Paradiso | Jan 18, 2013 | Brand Camp, Digital Marketing, Marketing Tips For Insurance Agencies, Tips & Tricks
Share This: by On a normal day in our agency last year, we had a Veteran pass several other agencies along his journey to reach the doorsteps of our agency for one reason: our brand and identity was clearly expressed through our logo which included the POW MIA...
by Chris Paradiso | Jan 21, 2016 | Uncategorized
Share This: by Once you define your brand, as I discussed in my article, “Personal Branding in the Digital Age,” positioning is the next natural step. First we must define “positioning;” in the world of branding, it’s how we differentiate our services and/or insurance...
by Chris Paradiso | Dec 24, 2015 | Marketing Tips For Insurance Agencies
Share This: by Every agency has to understand the concept of a “value proposition” in today’s world. Social media is overcrowded, traditional marketing is ever changing, and the the importance of personal branding simply can’t be measured, thanks to the...
by Chris Paradiso | Oct 8, 2015 | Social Media
Share This: by Social media is all about connecting with others, building relationships, and networking with professionals. Unfortunately, the art of social networking correctly is one that’s learned through experience. While you’re handling your insurance agency’s...
by Chris Paradiso | Jul 19, 2019
Day 1 Developing your agency brand – how to create it, and 30 questions to help develop the brand A personal brand versus an agency brand (social individual agent branding strategy) Creating a marketing budget How to create and use marketing personas to direct your...
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