ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

Helpful Tips for Your Agency’s Digital Marketing Campaign

by Christopher Paradiso | Mar 6, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Let's take a few minutes to talk about digital marketing within your agency. My first question is this: does your agency have the ability to digitally market to your clients or prospects? If not, your agency needs to look at getting the right provider in order to be...

The Importance of Social Media and Your Agency

by Christopher Paradiso | Feb 24, 2014 | Marketing Tips For Insurance Agencies, Social Media

Over the course of the past three weeks and several conferences, I have heard that many agents are focusing on only one or two social media sites. Furthermore, I have also heard that Facebook is only for communication among family members who live far apart, LinkedIn...

Quality Over Quantity

by Christopher Paradiso | Feb 10, 2014 | Blog, Digital Marketing, Marketing Tips For Insurance Agencies, Social Media

Your agency is not going to successfully prove to your target audience that you know what you’re talking about by having 3,000 Twitter followers or 2,500 Facebook ‘likes’. The only thing that this proves is that you know how to get 3,000 people to follow you on social...

The Future is Mobile

by Christopher Paradiso | Feb 5, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies, Mobile App

Mobile has fundamentally transformed every element of consumer behavior and how businesses engage with them...and that includes insurance. We may be known as tech dinosaurs but this is our chance to catch up. If you don't add mobile to your marketing mix,...

Successful and Strategic Marketing For Your Agency

by Christopher Paradiso | Feb 3, 2014 | Marketing Tips For Insurance Agencies, Social Media

Seeing as though social media has been around for several years and shows no signs of slowing down, your agency can no longer ignore this incredible marketing vehicle. Putting together a strategic marketing plan for your agency that includes social media will be vital...

Working On Your Business, Not In Your Business

by Christopher Paradiso | Jan 28, 2014 | Blog, Marketing Tips For Insurance Agencies, Vision

As an agency owner, I spend a lot of time working on my business. Owners often ask me what I mean when I say that and in order to answer their question succinctly, I need to mention one key aspect- I had to start working in my business before I could work on my...