ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

What is YOUR Personal Brand?

by Chris Paradiso | May 26, 2015 | branding, content marketing, Marketing Tips For Insurance Agencies

An essential part of networking today is to be "memorable" for the right reasons. OK, what does this mean? It means recognizing and developing your personal brand. Without the creation of your personal brand, it will be very difficult to network effectively. A brand...

10 Ways Your Agency Should Watch It’s Tone

by Chris Paradiso | May 5, 2015 | branding, content marketing, insurance marketing, marketing strategy, Marketing Tips For Insurance Agencies

Do you want to know what giants like Microsoft, LinkedIn, Geico, Allstate and Google all have in common when it comes to the world of branding? I bet you won't guess because I myself was shocked to see that these giants all focused on their brand's voice. They...

Why Your Mobile Presence Matters

by Chris Paradiso | Apr 3, 2015 | insurance marketing, Marketing Tips For Insurance Agencies

On April 21, Google will make a BIG change to its algorithm. The Google mobile algorithm update will be influencing the display of organic search results on mobile devices such as tablets and smartphones This will not only be affecting insurance agency websites but...

SEO as Part of Your Insurance Agency Marketing Strategy

by Chris Paradiso | Mar 31, 2015 | Being Successful, insurance marketing, marketing, marketing strategy, Marketing Tips For Insurance Agencies, Tips & Tricks

Did you ever wonder about making your insurance website more appealing to the three core search engines (Google, Bing and Yahoo?). First I would say forget about Bing and Yahoo. Why? The stats don’t lie - 79% of people use Google. In my opinion, that’s where your...

Making Google+ Part of Your Insurance Agency Marketing Strategy

by Chris Paradiso | Mar 24, 2015 | google+, insurance marketing, marketing, marketing strategy, Marketing Tips For Insurance Agencies, Social Media

I will be the first to admit that Google + is not the easiest site to use — at least until you get in there and spend some time hanging out. At first I thought that it was clunky, confusing, and not very useful.. If this is how you feel, please know that I was there...

Make a REAL Connection and Take Your Insurance Content Marketing to the Next Level

by Chris Paradiso | Mar 19, 2015 | content marketing, insurance marketing, Marketing Tips For Insurance Agencies

It’s no great revelation to say that people rarely behave the way that you want them to. People do strange things, and I’m one of them. We humans do many unexpected things and many times, they are unprofessional. Many people have their own unknowable agendas and make...