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The Future is Mobile

The Future is Mobile

by Christopher Paradiso | Feb 5, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies, Mobile App

Share This: by Mobile has fundamentally transformed every element of consumer behavior and how businesses engage with them…and that includes insurance. We may be known as tech dinosaurs but this is our chance to catch up.   If you don’t add mobile to...
Successful and Strategic Marketing For Your Agency

Successful and Strategic Marketing For Your Agency

by Christopher Paradiso | Feb 3, 2014 | Marketing Tips For Insurance Agencies, Social Media

Share This: by Seeing as though social media has been around for several years and shows no signs of slowing down, your agency can no longer ignore this incredible marketing vehicle. Putting together a strategic marketing plan for your agency that includes social...

Working On Your Business, Not In Your Business

by Christopher Paradiso | Jan 28, 2014 | Blog, Marketing Tips For Insurance Agencies, Vision

Share This: by As an agency owner, I spend a lot of time working on my business. Owners often ask me what I mean when I say that and in order to answer their question succinctly, I need to mention one key aspect- I had to start working in my business before I could...

Understanding Inbound Marketing

by Christopher Paradiso | Jan 27, 2014 | Marketing Tips For Insurance Agencies

Share This: by Today I would like to take the time to discuss inbound marketing. The reason I would like to talk about inbound marketing is because I’ve recently been asked to define and explain exactly what inbound marketing really is. Inbound marketing has...

Has your agency tried Reverse Marketing?

by Christopher Paradiso | Jan 22, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Share This: by Before we can begin our discussion on Reverse Marketing, we need to first define it, courtesy ofWikipedia.  Reverse marketing is “the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer.”   An easy...

Make 2014 The Year Of The Online Presence Push For Your Agency

by devparadiso | Dec 31, 2013 | Marketing Tips For Insurance Agencies

Share This: by 2013 certainly brought many changes, additions and ideas to the playing field we call internet marketing.  It seems that some direct writers are understanding the importance of teaming with independent insurance agencies to create marketing ideas to...
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