Independent Agency Marketing Archives

Landing Page Optimization Tips for Insurance Agencies

by Chris Paradiso | Jul 28, 2016 | Uncategorized

Share This: by Yes, I’ve said it before and I’ll happily say it again: your insurance agency’s website is the one place where all of your digital marketing efforts should come together. It is the powerhouse of your online presence, a collaborative expression of your...

A Closer Look at Google Analytics

by Chris Paradiso | May 12, 2016 | Digital Marketing, Google, independent insurance, insurance marketing, marketing, marketing strategy

Share This: by “Celebrate what you accomplish, but raise the bar every time you succeed.” – Mia Hamm I don’t care who you are, where you come from, whether you’re an individual or an agency, or whether you’re in or outside of the insurance space… No one,...

Capitalizing on Being a Local, Independent Agent

by Chris Paradiso | May 5, 2016 | Uncategorized

Share This: by As we all know, the big name captive Insurance companies such as Geico, Progressive, and more are still competing with us Independent Agents. In a world where we can get left in the dust so quickly, we have to make the most of marketing ourselves as...

Your Agency’s Digital Marketing Musts

by Chris Paradiso | Apr 21, 2016 | Uncategorized

Share This: by When I speak to another Independent Agent about my agency’s marketing efforts, the first thing I will tell them is that in 2016 and moving forward, digital marketing should now be considered a traditional form of marketing. Normally when you hear...

The Power of Video Testimonials

by Chris Paradiso | Mar 31, 2016 | Uncategorized

Share This: by It’s no surprise that video continues to grow, and YouTube continues to get millions upon millions of views hourly, as video is now one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact...