ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

Finding Success From Your Social Media Strategy

by Chris Paradiso | Jul 17, 2014 | Being Successful, Digital Marketing

Let's discuss your agency’s ability to have a social media strategy that brings success and a positive ROI. First we have to define what the agency calls ‘success’ in its social media marketing strategy. This is not always the easiest task because it isn’t simply...

Your Agency’s First Investment Should Be…

by Chris Paradiso | Jul 8, 2014 | Being Successful

We need to Influence others because it’s what leaders do- there is no in-between. You either are a leader or you’re not. Here are eight credos of influential leaders that will leave an indelible impression on everyone in your agency. People will follow great leaders,...

Reducing Commissions for New Business Without Emails

by Chris Paradiso | Jul 3, 2014 | Blog, Tips & Tricks

Agencies invested in digital marketing have a never ending pursuit to obtain email addresses. Some producers get them and never think twice, however there are always a few team members who forget frequently. There is a valuable lesson you can portray to your agents...

Making Each Employee Compete Against Themselves

by Chris Paradiso | Jun 27, 2014 | Being Successful

Motivating your team towards agency growth can often be like a game of War; its not about winning the battles, its about winning the war. Even in my own agency, we face this challenge on a routine basis. However, I believe we have established some methods that are...

Your Agency’s Most Powerful Asset

by Chris Paradiso | Jun 9, 2014 | Being Successful

What’s your agency’s most powerful asset? I would say it’s your customer service representatives. Why? Well because they are the front lines of your agency, so in my opinion that automatically makes them your agency’s most powerful asset. I have a question for all...

Agents- Are You Ready For Wal-Mart?

by Chris Paradiso | Jun 2, 2014 | Marketing Tips For Insurance Agencies

As an independent insurance agent for the past ten years, I have witnessed a trend of stagnant agency growth. My friend put it best- ‘being stagnant is just like going backwards.’ It's important that agencies get out of this funk because if not, we’ll continue to...