ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

Understanding Inbound Marketing

by Christopher Paradiso | Jan 27, 2014 | Marketing Tips For Insurance Agencies

Today I would like to take the time to discuss inbound marketing. The reason I would like to talk about inbound marketing is because I've recently been asked to define and explain exactly what inbound marketing really is. Inbound marketing has been taking place for...

Has your agency tried Reverse Marketing?

by Christopher Paradiso | Jan 22, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Before we can begin our discussion on Reverse Marketing, we need to first define it, courtesy ofWikipedia. Reverse marketing is “the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer.” An easy way to...

Make 2014 The Year Of The Online Presence Push For Your Agency

by devparadiso | Dec 31, 2013 | Marketing Tips For Insurance Agencies

2013 certainly brought many changes, additions and ideas to the playing field we call internet marketing. It seems that some direct writers are understanding the importance of teaming with independent insurance agencies to create marketing ideas to help business...

Year 2014: Change Your Agency To A “YES” Agency

by Christopher Paradiso | Dec 23, 2013 | Marketing Tips For Insurance Agencies

The attitude of an agency is usually created from the second you answer the phone. Also known as your agency’s ‘vibe,’ this needs to have a genuine positive feel to it. In order to accomplish a ‘yes’ vibe within your agency requires three distinct steps. 1--- The...

What Nelson Mandela Can Teach You About Your Insurance Agency

by Christopher Paradiso | Dec 12, 2013 | Being Successful, Vision

As we all know Nelson Mandela passed away last week and was laid to rest on Monday. Mandela was more than an amazing leader and human being- he was a true inspiration and beacon of hope for the millions of oppressed South Africans during Apartheid. The courage he...

Three Marketing Tips Your Agency Should Do Every Single Day

by Christopher Paradiso | Dec 9, 2013 | Marketing Tips For Insurance Agencies

Tip number 1: Your insurance agency should be blogging Monday through Friday. We should be blogging every day of the week because content is what your agency needs in order to be found on Google. Google loves great content, so don't blog just to blog....