ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

Paradiso Presents: Social Media vs. Website vs. Paper Ads

by Christopher Paradiso | Feb 20, 2013 | Digital Marketing, Marketing Tips For Insurance Agencies, Social Media

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Monday Coffee Sipper: When Do We Stop Researching SEO And Start Our Insurance Marketing Gameplan?

by Christopher Paradiso | Feb 18, 2013 | Digital Marketing, Marketing Tips For Insurance Agencies, SEO, Tips & Tricks

SEO Moz, Social Media Examiner, Google Webmaster Central Blog...and on and on and on. If you are like me, you nearly get a panic attack every morning as you scroll through the latest info regarding the #1,234 update for Google's Panda update, do this stop...

Combat Price Driven Customers With Community Added Benefits

by Christopher Paradiso | Feb 13, 2013 | Being Successful, Marketing Tips For Insurance Agencies, Tips & Tricks

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Dumping The Marketing Workload On Another Employee? Aint Nobody Got Time For That!

by Christopher Paradiso | Feb 11, 2013 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, Tips & Tricks

If Paradiso Presents offers one piece of crucial advice, it is this: In order to be successful, you need to hire a marketing person for your agency. It is so ridiculously hard at times to fathom adding someone on to payroll who is a non-producing employee to...

How My Independent Insurance Agency Will Collect Data To Answer The Customers Real Questions

by Christopher Paradiso | Feb 2, 2013 | Marketing Tips For Insurance Agencies, Tips & Tricks

by Kate Pisciotta Since I've been marketing for my independent insurance agency in Stafford, Connecticut (Have to plug it), I've been focusing on primarily impression based marketing, which I believe is essentially EVERYTHING we do as marketers each and every...

What Your Insurance Agency’s Brand and Identity Can Learn From Starbucks

by Christopher Paradiso | Jan 28, 2013 | Brand Camp, Digital Marketing, Marketing Tips For Insurance Agencies, Tips & Tricks

by Kate Pisciotta The other day, after a quick dinner, I headed to Starbucks drive through for a grande bold to go. Seeing that my love was behind me in his car, I ordered him his favorite cup and told the barista to charge me for it. When I got...