by Christopher Paradiso | Dec 2, 2013 | Linkedin
Share This: by The key factor to always remember when your agency markets itself through social media is to make sure you understand who your audience is. When you do this, you can then avoid the following four LinkedIn turnoffs. 1— Remember, LinkedIn is...
by Christopher Paradiso | Nov 21, 2013 | Blog
Share This: by This year, as I traveled to more than 24 different states speaking to insurance professionals at conferences and workshops, I would always make sure to listen to every other speaker and attendee. I go to these conferences because I want to learn from...
by Christopher Paradiso | Nov 20, 2013 | Blog, Facebook
Share This: by Having a successful marketing strategy within my agency requires learning from my mistakes. When we learn from these mistakes, we grow as a business, and it is absolutely crucial for our business to continue in its learning and growing. I wanted to...
by Christopher Paradiso | Nov 18, 2013 | Blog
Share This: by While many believe the McKinsey report has caused quite a stir in the insurance industry as of late, I don’t believe that’s an accurate assessment. The information in the report has pushed insurance agents to a point of fear, chiefly from its statement...
by Christopher Paradiso | Nov 14, 2013 | Blog, Brand Camp
Share This: by Last week I was in Baltimore for Brand Camp 2013 put on by Peter van Aartijk and Rick Morgan. This was the second brand camp I have attended. Different than last year’s focus which was the anatomy of your brand, this year’s focus was on the...
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