ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

What Makes A Strong Leader

by Chris Paradiso | May 15, 2020 | Being Successful

Know the fundamental principles of effective leadership that will help motivate your team and lead to the success of your agency.

Promoting Your Agency

by Chris Paradiso | Oct 11, 2018 | Being Successful, branding, Facebook, insurance marketing, Marketing Tips For Insurance Agencies, ROI, Tips & Tricks

15 to 20 years ago, if you wanted to promote your insurance agency to a large audience (local or national), you probably used print, billboards, or direct mail send outs. Mailing marketing material was simple. As an insurance agent, all you had to do was send out as...

What Needs to Change in the Independent Insurance Industry

by Chris Paradiso | Jun 18, 2018 | independent insurance, small business, Tips & Tricks

As I travel home from keynoting the Hawksoft Conference, I reflect on the conversations I have had during the past three days. There are so many amazing people and insurance agents who are looking to change, adopt new technologies, and add processes to make their...

Your Agency’s Social Attitude

by Chris Paradiso | Mar 24, 2016 | Marketing Tips For Insurance Agencies

When you make your footprint in the social media world you are setting yourself up for daily judgement. As you distribute your content across many social platforms accessible to the millions, please know, you’re not going to please everyone. This is why it is key that...

Visual Storytelling within your Insurance Agency’s Digital Marketing

by Chris Paradiso | Mar 15, 2016 | Marketing Tips For Insurance Agencies

Hello agents! Today, I’d like to explain the objective of visual storytelling and how it can help boost your insurance agency’s digital marketing strategy, because there’s more to it than meets the eye. Humans have been telling stories for centuries. Everything we...

Planning Ahead for You and Your Agency

by Chris Paradiso | Mar 8, 2016 | Being Successful, Marketing Tips For Insurance Agencies

As a business owner, you understand how important it is to have a business plan, but what you might not have considered is that it’s also equally important to ensure your insurance agency’s marketing efforts match the goals of your business plan. If not, you’ll...