ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

Stop Acting Like A “Catfish Agent” and More Like The Independent Agent That You Are

by Christopher Paradiso | Jan 23, 2013 | Being Successful, Marketing Tips For Insurance Agencies, Tips & Tricks

by Kate Pisciotta I actually can't take credit for this blog idea...my friend and mentor John Fear (Fear John as I call him) had emailed me with it and i instantly got aggravated for not coming up with idea myself. So some of you are probably wondering...

Social Media & The Agency: Your Exceptional Customer Service Needs To Trickle Throughout Your Online Marketing Presence

by Christopher Paradiso | Jan 21, 2013 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, Social Media, Tips & Tricks

Once you and your agency decide that starting a social media marketing campaign is within the companies best interest for the new year, there is always that natural hesitation when first starting out. Often times, we hear the same general comments: "How...

Your “Community” Doesn’t Have To End At Your Town Line When It Comes To Branding and Marketing

by Christopher Paradiso | Jan 18, 2013 | Brand Camp, Digital Marketing, Marketing Tips For Insurance Agencies, Tips & Tricks

On a normal day in our agency last year, we had a Veteran pass several other agencies along his journey to reach the doorsteps of our agency for one reason: our brand and identity was clearly expressed through our logo which included the POW MIA initials. From that...

Determining If The King (Or Queen) Behind The Content Is An Expert Or Not. Afterall, Everything You Read On The Internet Has To Be True, Right?

by Christopher Paradiso | Jan 16, 2013 | Digital Marketing, Tips & Tricks

by: Kate Pisciotta I think what is probably the greatest achievement of the internet is the ability to network with others worldwide from the comforts of our own home. The internet is free to explore and lead yourself in any direction you want to go. Some of us use...

Content Is King? Really? No, Relationships Is King. Every Single Time.

by Christopher Paradiso | Jan 14, 2013 | Being Successful, Digital Marketing, SEO

In the past 2 months, we have received so many questions regarding content, content and content. We haven't until now, touched upon the question "Is Content King?". Well, after swallowing 2012 and our wins and losses, we will tell you this; Content is NOT King. But...

Your Marketing Director Might Be Your Best Connection To Your Potential Insurance Clients

by Christopher Paradiso | Jan 9, 2013 | Digital Marketing, Marketing Tips For Insurance Agencies

by: Kate Pisciotta I get so frustrated with companies when they tell me how hard it is to be creative when marketing their product or service...REALLY?!?! Because Insurance is such a sexy and interesting topic, right?? NO. Not even close. With that said however, we do...