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The One Toxin Your Agency Might Have That Thrives Without Correction.

by Christopher Paradiso | May 14, 2013 | Blog

Share This: by There is no science behind the philosophy of a bad attitude.  I would bet that often times the people with the bad attitude don’t even realize what is the source of their anger. Money and relationships are the two biggest factors into a bad...

So Why Isn’t Your Insurance Agency Creating Video’s Again?

by devparadiso | May 1, 2013 | Blog

Share This: by {This video was created entirely with an iPhone 5} Do you ever look at  your agency and wonder how you are going to start creating video’s for the agency?  There is no doubt, that the biggest hurdle is video creation.  The misconception is that...

Does Your Content Match The Brand And Identity Of Your Agency?

by devparadiso | Apr 30, 2013 | Blog

Share This: by   True Story Recently, I worked with an agency that had the foundation and structure that any other business has to begin and continue a successful marketing campaign.  The three main components they had were: Brand and Identity: A clear and...

Even Social Media Directors Need A Support Group…and YES, Kate Has A Place.

by devparadiso | Apr 25, 2013 | Blog

Share This: by Kate on Google+ Had a really good conversation with an acquaintance who is in the business of directing social media for small businesses varying from different background with the same issue as mine: The owners don’t understand our goal for their...

Honest Price Vs. Lowest Price: Is Lowest Price Really What The Customer Is Looking For?

by devparadiso | Apr 24, 2013 | Blog

Share This: by Read an article several weeks ago regarding the idea of offering customers a “no haggle” price policy. We’ve seen it all before, and for me, I saw it all too often in the auto industry. Now, while I think that this works ideally well...

If You’re The Captain, Be The Leader Of Your Ship

by Christopher Paradiso | Apr 16, 2013 | Blog

Share This: by When I walk into the office, look at my staff, see their family pictures on their desk, I am constantly reminded of my role as the leader of our ship.  Depending on my guidance is how their family will survive.  At the end of the day, my grade as a...
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