ParadisoPresents

Tips & Tricks for the Independent Insurance Agent

Social Media IS on Your Side: 3 Common Misconceptions

by Julia Czelazewicz | Jan 30, 2015 | Being Successful, Blog, Digital Marketing, marketing, Marketing Tips For Insurance Agencies, SEO, small business, Social Media

1. Social media and the digital world is not “real” and cannot be not genuine. Interactions in the digital world may not hold the same quality as person to person communication; however, this does not mean these interactions mean nothing. They can actually mean a...

Content Marketing: Four Questions You Must Ask Yourself

by Chris Paradiso | Jan 15, 2015 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks

Is your goal to sell more insurance? If so, you need to get focused on your core audience. If you haven’t already, you have to start by answering these four questions and make sure your agency’s entire marketing team pastes them to their foreheads. 1. Who? Who...

4 Principles to Your Content’s Success

by Chris Paradiso | Jan 4, 2015 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks

Content marketing is vital to every agency's marketing strategy. As an agency owner you need to devote time,energy and money to developing various types of content, including white papers, Google + posts, tweets and blogs, which appeal to and engage with your agency's...

Your 2015 Marketing Strategy

by Kelly Donahue-Piro | Dec 26, 2014 | Being Successful, Blog, Brand Camp, Digital Marketing, Facebook, Google, Linkedin, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks, Twitter, Vine, YouTube

As we work to build the marketing strategy for Paradiso Insurance there are three components we always focus on: Interest Generation Marketing to prospects during the sales process Marketing to the current clients Many agencies only focus on interest generation,...

What NOT to Do in Your Social Media Strategy

by Chris Paradiso | Dec 5, 2014 | Marketing Tips For Insurance Agencies, Social Media

Today I would like to discuss what agencies should NOT being doing with their social media strategy. There are several common social tactics that are ineffective for your agency, and in many cases, can be damaging to your agency’s brand. Let's talk about ‘Like...

The Social Media Automation Strategy for Your Agency

by Chris Paradiso | Dec 2, 2014 | SEO, Tips & Tricks

When I think back to being in grammar school, I think about my wardrobe and how my mother had it fully automated for me. I had certain shirts for Monday, certain pants for Tuesday, and so on. I have to say it was quite the system. Automation plays a large role in my...