independent insurance Archives

Beware of the Shiny Object Syndrome

by Shane Eastman | Oct 21, 2019 | Blog, independent insurance

Share This: by As a industry we find ourselves in what I think is a unique situation, by and large our industry is filled with an older demographic either physically, or mentally, and what I mean by that is we have been slow to embrace new marketing trends as the are...

Tarmika – Get Profitable In Small Commercial

by Raghav Tanna, Co-Founder/CEO of Tarmika | Jul 18, 2019 | independent insurance, insurance marketing

Share This: by About the company: Our diverse team at Tarmika, brings together the ideal combination of entrepreneurial, insurance agency and technology experience. Led by this strong team of industry leaders, we are committed to providing the most innovative...

What Needs to Change in the Independent Insurance Industry

by Chris Paradiso | Jun 18, 2018 | independent insurance, small business, Tips & Tricks

Share This: by As I travel home from keynoting the Hawksoft Conference, I reflect on the conversations I have had during the past three days. There are so many amazing people and insurance agents who are looking to change, adopt new technologies, and add processes to...

Characteristics to Avoid in Your Agency’s Next Hire

by Chris Paradiso | Jun 11, 2018 | Blog, branding, customer service, independent insurance, small business

Share This: by As I travel around the country speaking, I ask, “what is your agency’s number one issue?”, and no matter where I am, I always receive the same answer- hiring. With the lack of people looking to set into the insurance world, the biggest...

A Closer Look at Google Analytics

by Chris Paradiso | May 12, 2016 | Digital Marketing, Google, independent insurance, insurance marketing, marketing, marketing strategy

Share This: by “Celebrate what you accomplish, but raise the bar every time you succeed.” – Mia Hamm I don’t care who you are, where you come from, whether you’re an individual or an agency, or whether you’re in or outside of the insurance space… No one,...

Customer Loyalty with your Insurance Agency

by Chris Paradiso | Feb 23, 2016 | independent insurance

Share This: by Insurance agency owners sometimes say that getting customers is one of the hardest parts of their business. Landing customers can be difficult, and will continue to be difficult moving forward. Additionally, keeping them around can be even harder thanks...