ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

Beware of the Shiny Object Syndrome

by Shane Eastman | Oct 21, 2019 | Blog, independent insurance

As a industry we find ourselves in what I think is a unique situation, by and large our industry is filled with an older demographic either physically, or mentally, and what I mean by that is we have been slow to embrace new marketing trends as the are...

Your Agency’s Numbers- Why You Need to Hold Yourself Responsible

by Chris Paradiso | Jul 11, 2018 | content marketing, Digital Marketing, Facebook, insurance marketing, marketing, marketing strategy, pinterest

Well, it's halfway through the 2018 year, and million dollar question is where do your insurance agency's numbers stand? If you don't know, that's a big problem, but this article can help you get a bit organized. If you do know, I have to ask, are you meeting your...

Characteristics to Avoid in Your Agency’s Next Hire

by Chris Paradiso | Jun 11, 2018 | Blog, branding, customer service, independent insurance, small business

As I travel around the country speaking, I ask, "what is your agency's number one issue?", and no matter where I am, I always receive the same answer- hiring. With the lack of people looking to set into the insurance world, the biggest mistake we can make is to hire...

Using GIFs To Enhance Your Marketing

by Chris Paradiso | Sep 28, 2017 | content marketing, Digital Marketing

The internet has become such a digital surplus of content that marketers are scrambling to competing against each other for valuable space on social networks. Moreover, while many marketing plans already incorporate visual content to pursue users, I encourage you to...

A Closer Look at Google Analytics

by Chris Paradiso | May 12, 2016 | Digital Marketing, Google, independent insurance, insurance marketing, marketing, marketing strategy

“Celebrate what you accomplish, but raise the bar every time you succeed.” - Mia Hamm I don’t care who you are, where you come from, whether you’re an individual or an agency, or whether you’re in or outside of the insurance space… No one, no matter who it is,...

The Heart of Your Insurance Agency’s Marketing Plan

by Chris Paradiso | Feb 2, 2016 | Digital Marketing, Mobile App

It’s 2016, and as fast as it has come up on us, technology is moving even faster. This year, if you’re not investing in app messaging (also called push notifications) to drive your mobile marketing efforts, along with your customer experience, you’re at a greater risk of losing business. The days when app messaging was considered invasive are now gone. Instead, these tactics should be evaluated for what they truly do; drive engagement and improve retention.